Lisa Larson Endangered Species


Lisa Larson (1975-81) Expressive Endangered Species from Gustavsberg

Lisa Larson designed the Endangered Species (Utrotningshotade djur) in 1975-81 for the Gustavsberg factory. The series was produced for the benefit of the World Wildlife Foundation. Endangered Species consists of seven animal figurines ranging from chubby harbor seals to mythological lynx. The objects are made of stoneware with hand decorated glazes in earthy colors. Find your favorite among Lisa’s Endangered species objects or see them all in our overview.





An Overview of Lisa Larson's Gustavsberg’s WWF Animals (1975–1987)


Gustavsberg Porcelain Factory crafted many famous animal figurines in the 20th century. Some of the most appreciated were produced for the benefit of WWF (World Wildlife Fund). Lisa Larson and Paul Hoff designed these figurines between 1975 and 1987.

The factory produced 13 WWF stoneware animals with kind and lifelike expressions. The first 12 figurines were endangered animals from the Nordic fauna. Each figurine was produced for one year and in a limited edition. 

The animals were sold only at the department store NK in Stockholm and Gothenburg. A box and a certificate accompanied each of them.

The last figurine – the panda – was meant to start a new cooperation with ten endangered international animals. WWF wanted the panda to look like their logotype. Unfortunately, the cooperation between Gustavsberg and WWF ended after this first figurine.

Which is your favorite among these warmhearted WWF animals?


WWF Animals (1975–1981) by Lisa Larson

Lisa Larson designed the first seven Nordic animals: Lynx (3000 ex), Golden Eagle (1500 ex), Gray Seal (2000 ex), Wisent (2000 ex), Hedgehog (2200 ex), Otter (2500 ex), and Peregrine Falcon (1700 ex). The hedgehog is highly valued among collectors!


Lisa Larson


Lisa Larson

Lisa Larson WWF Lodjur 1975


Lodjur (Lynx), 1975, length 22 cm / 8.7 in


Lisa Larson WWF kungsörn 1976


Kungsörn (Golden Eagle), 1976, height 19 cm / 7.5 in

Lisa Larson WWF gråsäl 1977


Gråsäl (Gray Seal), 1977, length 18 cm / 7.1 in


Lisa Larson WWF visent 1978


Visent (Wisent), 1978, length 23 cm / 9.1 in

Lisa Larson WWF igelkott 1979


Igelkott (Hedgehog), 1979, length 17 cm / 6.7 in


Lisa Larson WWF utter 1980


Utter (Otter), 1980, height 21 cm / 8.3 in

Lisa Larson WWF Pilgrimsfalk 1981


Pilgrimsfalk (Peregrine Falcon), 1981, height 17 cm / 6.7 in



WWF Animals (1982–1987) by Paul Hoff

After Lisa Larson left Gustavsberg in the early 1980s, Paul Hoff continued to design five more Nordic animals: European Green Toad (1500 ex), Arctic Goose (1000 ex), Barn Owl (1000 ex), Arctic Fox (1000 ex), and Eagle Owl (1000 ex). The concluding panda was meant to be sold in a limited edition. However, it is unclear if it was.


Paul Hoff


Paul Hoff (1945–)

Paul Hoff WWF Grönfläckig padda 1982


Grönfläckig padda (European Green Toad), 1982, length 16 cm / 6.3 in


Paul Hoff WWF Fjällgås 1983


Fjällgås (Arctic Goose), 1983, length 21 cm / 8.3 in

Paul Hoff WWF Tornuggla 1984


Tornuggla (Barn Owl), 1984, height 21 cm / 8.3 in


Paul Hoff WWF Fjällräv 1985


Fjällräv (Arctic Fox), 1985, height 20 cm / 7.9 in

Paul Hoff WWF Berguv 1986


Berguv (Eagle Owl), 1986, length 22 cm / 8.7 in


Paul Hoff WWF Panda 1987


Panda, 1987, length 19 cm / 7.5 in

WWF Panda


WWF's logo with a panda




Please visit our Lisa Larson page to view all her objects.